Guest post: hyperlocal Groundhog Day – why policy makers need to support UK hyperlocal media (and how)

Some good ideas for how the BBC can contribute to the important work hyperlocals do. But the “Big Four” newspaper groups could put their money where their mouths are and forge partnership to create a media eco-system which blends regional and local news.

Online Journalism Blog

Weather prognosticating groundhog Punxsutawney Phil makes his annual prediction on Gobbler's Knob in Punxsutawney Pennsylvania Groundhog image by Alessandro M

In a guest post for OJB, Damian Radcliffe argues that the need for policy makers to support hyperlocal publishers is stronger than ever – and explains just how that support can happen.

When I first started reporting on hyperlocal media in 2009 it was against a daily backdrop predicting the death of newspapers and clarion calls for public intervention to save this vital resource.

Since then, this hysteria has died down, although it’s clear that many of the structural challenges being faced by the local media sector have not gone away.

In January Press Gazette reported that there had been a net reduction of 181 UK local newspapers since 2005, including a further 11 lost this year, whilst a leaked memo from Trinity Mirror shed light on the commercial pressures many newspapers groups face and how this is influencing reporting on the ground.

Despite this, the UK’s…

View original post 1,278 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s